Bubblegum at Bergdorf's
I found this photo in the February 15th edition of The Wall Street Journal Online. It features a teenage girl sitting on a Liz Claiborne comforter with her Tiffany necklace, Louis Vuitton purse, iPod, and other design products. This represents the new trend that is taking over the younger generation of America. Designer companies are no longer just for the older and sophisticated, but now have specific lines that are geared toward 13-, 14-, and 15-year olds. This shows just one example of how "teen tsunamis" have hit the U.S., a term used to describe the amount of teens who are buying into the new look.
posted by jlcherr @ 6:18 PM
2 Comments:
Glamour is the #1 tool that top designers are using to appeal to teenage girls. The media also helps glorify this image because young girls want to look like their idol celebrities.
If you take a look around SDSU, you may see some girls exactly as the picture describes. More and more people are spending money just to stay on top of the technology or trend. People will and always want the better, the newer, and the most expensive products that are available. Companies are smart advertising to the teens because usually the teens of today have the deepest pockets.
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