IDS396

Blog communication page for course IDS396W: Reporting Techniques

Wednesday, April 04, 2007

Persistent Advertising

I recently saw the advertisement for Head-On headache reliever and couldn't help think about their advertising technique. Like one of their commecials say how they hate the commercials, but they love the product. They drill the product name into your memory so that even if you hate the comercials the next time you are in the supermarket you can't help but to remember that crazy commercial and their product. It is so simple, yet I believe it is one of the most effective commerical I have seen in awhile.

2 Comments:

At 12:15 AM, Blogger Igon said...

I disagree. I find this add annoying. I feel more disinclined to purchase this product, even though I have no idea what it is for. I will remember the product when I see it, but I will not want to put it on my forehead.

 
At 10:14 AM, Blogger Efrain A. said...

I would not buy this product. The advertisers aim was to create product recognition and they succeeded. The only thing is that the commercial never explicitly tells you what it does or doesn't do. Implicitly it tells us that it may be used for headaches by using body language. Next time I go to the grocery store I will ask the clerk if people actually by this product.

 

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